Overview
Launch a tiered loyalty program offering points, exclusive member rates, and VIP perks to drive repeat stays and direct bookings. Personalize experiences with targeted rewards based on guest preferences.
Impact So Far
- 30% repeat booking rate among loyalty members
- 20% of total bookings made through loyalty channels
- 5% ADR premium achieved on member-exclusive rates
Metrics Tracked
- Membership Growth Rate
- Repeat Booking Percentage
- Average Spend per Member
- Member Churn Rate